Social media platforms accessed over the internet allow people to search, post and share content for various uses to other people on the platforms. The social media platforms allow users to post content of varying formats to others and to also view content posted by other users. Gifs which stand for graphics interchange format is a type of media that consists of a video put on loop and can be used to communicate. A gif can be seen as an in-between of images and videos since they are quite short with most taking approximately five seconds. The gif could be shared over text messages, email and any other online and social media platforms.
The nature of consuming less space is of advantage to users as they spend fewer data to send and receive them and also not much storage space is needed. People can use gifs for personal reasons and for professional reasons such as to advertise products and services. One picks some video and trims it to a short timeframe and it maybe videos of popular people or homemade video clips. In most cases gifs are used as exciting and funny by selecting some scenes that are quite hilarious. Gifs are very effective when used for adverts since most users are proved to prefer viewing the gifs as compared to other means of advertisement. The process of creating gifs is not very complicated and its possible for users with any type of device.
A gif should be created to cover some subject and as such users have to select a context for that gif. Gifs for adverts require a subject revolving around the services offered by the business and its beliefs or goals. Most modern devices like smartphones come with cameras that could be used to record the videos to be converted into gifs. The video may then be edited through special software created to help in converting them to gifs which are available in many platforms.
Using the gif making software the user then edits the video by trimming them to create a gif of a small timeframe. Gifs can be enhanced to appear more attractive by other Photoshop software which allows users to make advanced edits to the gif. Photoshop makes it possible to include text messages on the gif and change other properties like color. If one does not have a specific video to use they can visit some websites that avail users with videos from movies and other content made by actors. The gif sites require users to enter the address of a video and then it is presented to them to modify and share. The device used to capture videos must be of high quality.